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Your System Development Toolkit

System Development Toolkit | PEFC International

Promotion and Outreach

Communications, outreach and marketing activities are all essential for a National Governing Body.

Maintaining transparency and stakeholder engagement require you to utilize different methods for general promotion and for distributing information about your System and organization.

Promotion and outreach

Stimulating organizations to pursue certification may require targeted outreach activities to explain your requirements and the related benefits.

In some cases, you may also find yourself working to establish market drivers to encourage certification, whether it is through educating general consumers or influencing the establishment of public and/or private procurement policies.

Within your national context, organizational strategy and available resources, you will need to evaluate your priorities for undertaking promotion and outreach activities.

Some typical approaches and target groups to consider are:

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