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System Development Toolkit | PEFC International

What is stakeholder mapping and how do I do it?

A stakeholder mapping exercise is a means of identifying interested persons for your national standard setting process.

It requires that thorough consideration be given to identifying potential interest groups, their representatives and deciding what means of communication is best suited to actively encourage their engagement.

The major groups outlined in the UN Agenda 21 offers a useful framework for identifying forest-related stakeholders:

  • Business and industry;
  • Non-governmental organizations;
  • Scientific and technological communities;
  • Farmers and small forest landowners;
  • Workers and trade unions;
  • Local authorities;
  • Indigenous people;
  • Women;
  • Children and youth.

From the interest groups, you should identify organizations and persons that represent these interests in your country. These are the stakeholders. They need to be informed about the process and invited to participate either directly or by representation.

To achieve diverse representation across stakeholder groups throughout the process, you should consider where extra effort would be required to ensure all stakeholders are aware of the process and can participate.

This is important to get right in the early stages. Spend time developing a stakeholder map, as it provides a critical foundation to what follows and cannot be done retrospectively. Keep records of organizations that you have contacted and received comments from during initial engagement and subsequent public consultations.”

Alun Watkins 
PEFC UK

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